WORKSHOP SERIES DIGITAL ADS

During my employment at the Center for Career and Professional Development (CCPD) at Pratt Institute, I volunteered to create a logo and digital posters for a workshop series teaching students and alumni good practices for running a small business. The designs were used on the CCPD’s Handshake, Instagram, and Engage pages.

I followed Pratt Institute’s style guide, which specified the colors and fonts I could use, and implemented a visual hierarchy to direct viewers to see the information in a natural order of importance.